What Is Website SEO / Search Engine Optimisation?
SEO stands for Search Engine Optimisation. No doubt you will have heard the term Clyde Coast Design want to break it down into language everyone will understand. Simply put, it’s good Search Engine Optimisation that helps decide what websites appear on page 1 of Google & Bing.
In other words, SEO decides which websites will actually generate business.
WOW! Actually can't thank John and Chris enough. I contacted them only a few weeks ago and they have achieved so much for me already. I needed help with SEO, I find it confusing and really time consuming (and a little bit boring) so far they have managed to get my website on the first page of google!
If you need work done to your site I couldn't recommend these guys highly enough, they are very efficient, knowledgeable and professional!
My only regret is that I didn't contact them two years ago!! Keep up the great work...
When you create a website you want the website to look fresh, modern & professional as it reflects on your company, Design is less than half of the battle of using the internet to produce more sales and new customers, a new site is simply an introduction to the web. Too many times we have seen really nice designs that never get found, on the flip side there are lots of really terrible looking websites that appear on page 1 of Google & Bing and still produce results. I don’t want to start the cheesy sales analogous let’s just say lots of companies hide behind nice looking designs without focussing on the fact that your site should be a sales tool, a nice fancy site for brand awareness is all well and good if your Coca-Cola. The key is to get both right to convert as much online traffic into paying customers. Google is a search engine – a robot – it’s not designed to look at how a website looks in terms of it being aesthetically pleasing to the eye. However, there are human factors Google considers when deciding which website is going to show first in a search. These are things like fast loading time and relevance of the content based on what the user is looking for.
Google & Bing are designed for the user. They want to ensure that when someone searches for something using their product that the person gets what they want as quickly as possible and will then return to use their product again. Simple enough, right?
Well yes it is, however, in terms of businesses, there are lots of companies all fighting for the same spots on page 1 who all provide the same or similar services. Clyde Coast Design build or develop websites so they are not just pleasing to the eye but also so the search engines prefer them for certain searches which therefore produces more sales for your business. Our process takes lots of time and effort and is never complete, there are so many factors which determine what makes a website rank on page 1 or be lost on page 4 never to be seen.
We don’t have an ego about SEO you can’t know everything you have to remain a student and we warn you against anyone making unrealistic promises of your business appearing on page 1 of Google for low costs and in short timescales or without going into detail as to how they are going to achieve that.
Some examples of our fantastic SEO at work. Click the image for a closer view.
We have a fairly large network within the Digital world. A business within this network is Craig Campbell SEO and his team at Digital Marketing Scotland. These guys are based in Glasgow and considered the best in Scotland for search engine optimisation. As well as doing our research online, we watch webinars from our peers and learn everything that’s working today. Our ego is left at the door we are still a young company and improving with every new project, regardless what you do for a living we think you should always aim to learn from the very best.
There are people better than us at SEO just like there is in any business sector, we communicate and learn from these people, which is one of the reasons why we have produced the SEO results we have for our customers. We are always grateful for the advice and have already found ourselves helping others in the industry with the knowledge learned. Here’s one of many webinar videos we have watched on YouTube and you can also book SEO & other Digital Training Courses with Craig here:
Here’s a list of just some of the things Clyde Coast Design do to make sure our customer’s websites rank on page 1 of Search Engines and produce more sales:
ON PAGE SEARCH ENGINE OPTIMISATION (SEO) OFF PAGE SEARCH ENGINE OPTIMISATION (SEO)
"Keywords" & "Phrases"
Make sure the “keywords” aka products & services that business provides are mentioned on throughout the site however this must be done in a natural way that reads well to avoid “keyword stuffing” this shows relevance to what the user is searching for without it just being a list of words and nothing more. There are different opinions on keyword % of overall content with some SEO specialists saying as long as you don’t have keyword stuffing the rest is more about link building. We agree to the most point however, I believe sticking with what was proven in the past until some other theories are proven to be correct which means having no more than 3% of keywords. This can actually be very difficult take this site, our homepage has the word website mentioned just over 4% of the time, how could we not say it? Thankfully I believe the search engines know the difference between obvious nonsensical content and particular industry niches where saying what it is that you do simply can’t be avoided. This is part of what’s known as “on-site SEO or on-page SEO”
Titles, headings & metatags.
Well written and relevant titles, headings & meta tags go a long way in some cases. The majority of the time every competitor website has done these well and it’s more a case of not wanting to lose any ground. This year I’ve heard and read a lot of downplaying about meta tags and meta descriptions. First hand I have seen then give a site little nudge in the right direction, again much like word count and content, don’t leave anything to chance! Along with keywords & rich content, this is part of whats known as “onsite SEO”
Write Rich Original Content
There is no exact amount of content word count your website should have this is simply down to what your competitors are doing and the companies who are already appearing on page 1 of the search engines. You might be surprised to know this if your local but Greenock is home to nearly 20 website designers and one of the UK’s top SEO companies called Hobo they mainly work overseas and with large brands to my knowledge. The point is when we made this site we analysed how much content we would need particularly for the home page which is the page you want to drive traffic to especially when you just starting out. The local designers on page 1 of Google who are not dormant and will be there to stay and matched or bettered this. This is part of what’s known as “on-site SEO or on-page SEO”
Embed relevant video content onto your site, whether it be your own or something else you want to use. Google has also been known to be biased to their own products, so given the fact they own YouTube I’ve always felt they favoured not just video content but YouTube video content. Another really positive part of video content is it can keep people on your site for longer and generally just make you look more professional This is part of what’s known as “on-site SEO or on-page SEO”
Links & Traffic via Social Media
Links to your Social Media from your site and especially from your Social Media to your site can drive large amounts of traffic. Having lots of social media likes and followers as well as your business name & website being mentioned often on social media really helps search engine optimisation performance. This is part of what’s known as “off-site SEO or off-page SEO”
This is HUGE. Think of it as a general election. Google & Bing need to look at a website and determine credibility. If your website has hundreds of links from other websites like social media & business directories this shows your business is popular with other websites and therefore is getting more votes so rightfully so it should appear before a website no other sites “voted for”. Then to add to this huge task not all links are the same each link has different values which are based on the domain they are coming from. Once again the value of a domain is not so simple, you can normally tell the quality of a link based on a few factors including the domain authority score, domain age, the Alexa rank and in more obvious circumstances the source. For example, we have a few .gov links we use for our own site and our clients and these are very effective. If your company had an article written about it in a local or national newspaper and has a link again this is Goldust due to a large amount of content and the source of the link. If you have read this take note, the number of times I’ve had to call Newsquest or some other media company almost begging for a link from an article they wrote and not always getting one is such a waste of a fantastic “steroid injection” for your website getting to page 1 of Google, sad but true. This is by far the biggest part of “off-site SEO or off-page SEO”
Citations & NAPs
(Name, address & phone number) You have to make sure your Google my business aka Google places or Google maps is used as the master copy so to speak. This means every single website your business appears should be a mirror image of what’s shown here. This includes the EXACT business name, full address, phone number & opening hours. Attention to detail is key! Once again this is part of what’s known as “off-site SEO or off-page SEO”
You can’t just finish a website, if only this were true we would have so much less to do. Constantly adding new content using things like a news section or changing pictures is a good way to do this. You can also post new customer reviews or changes to the business keeping the site fresh meaning Google & Bing will “crawl” the website more often.
AGAIN HUGE! You can do everything we have listed above and that’s all well and good, but it’s not something no one has thought of before. Clyde Coast Design run competitor analysis on rival businesses who appear on page 1 for what you do in the areas you work using a range of different software. We find out what they are doing well and better that! You better believe competitors will be doing it to you when you achieve page 1 on search engines another reason to leave it to people who know what they are doing and will constantly stay on top of it full time.
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