SEO Company Glasgow, Edinburgh & Scotland
Scotland SEO Services – Proven Google Page 1 Track Record
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Increase Traffic & Conversions – Search Engine Optimisation In Scotland
Naturally, more traffic means more leads and sales. However, it’s counterproductive and a terrible waste of time & money to simply increase traffic to a website that doesn’t look good enough. The best approach is to increase traffic, content relevance, quality of design and functionality making sure your site is both search engine & user-friendly.
(PPC) Google & Bing AdWords Optimisation & Management in Scotland
Clyde Coast Design effectively manage and optimise Google and Bing Ads more commonly known as Pay-Per-Click advertising. If set up correctly by professionals Google Ads can provide quick results in terms of traffic and sales. Once we achieve Google page 1 for your business using SEO for numerous keywords and different areas in Scotland, we still recommend you run Google Ads to further increase your chances of being chosen.
PPC is not an alternative to SEO services, we advise using both organic results and PPC to build more trust with people looking for your type of business and improve the volume of conversions. Allowing SEO & Google & Bing Ads to complement each other provides optimum results especially if you have pages appearing in areas you are not physically based in. Google & Bing Ads are what they are; a fast, effective way to appear on the search engines, however only a semi-effective way to produce profit, anyone who thinks they can rely on Google Adwords alone is either very lucky or living in a false economy.
Glasgow SEO Google Page 1 Examples
We have dozens of Glasgow page 1 results to showcase that we have produced in the short time we have been trading, here’s a list of some the websites and the main search terms they appear in Glasgow for;
wallcoatingscotland.com – 1st on Google for Wall Coating Glasgow, Edinburgh, Scotland and every other town and city in Scotland.
pureecosolutions.co.uk – 1st on Google page one for Electric Heating Glasgow (and many more).
b-able.co.uk – Page 1 of Google for Tax Returns, Self Assessments, Payroll & Bookkeepers Glasgow. Accountants Glasgow West End, and dozens of towns in the west of Scotland.
collinsroofingandsolarsolutions.com – Page 1 on Google for various Roofing and Solar Panel terms in Glasgow, Bishopbriggs & Kirkintilloch.
moreefficientltd.com – Page 1 of Google for FREE Loft Insulation, FREE Cavity Wall Insulation, FREE Oil Boilers, Free Boilers Glasgow.
recyclemobilitycentre.com – Page 1 of Google for New / Used / Second hard, Refurbished Mobility Equipment & Scooters Glasgow.
999protect.co.uk – Page 1 of Google for various Burglar Alarms and CCTV search terms in Glasgow.
clydecoastdesign.com/seo-services – Page 1 of Google for SEO Services & SEO Company Glasgow.
*Plenty more examples available*
Using Google Ads, Local SEO & Social Media Together
Simply put WOAW! If your business can effectively marry social media, SEO and Google Ads together the results are incredible. Personally, I get very frustrated when smaller companies say “we get all of our work from Facebook” then I remind myself this is why they are small. I recently had an invitation for a webinar hosted by Wordstream which was specifically about pairing AdWords & Facebook together. As someone who is always looking to learn I “attended” and between all the waffle and jargon it further cemented my strong belief… no, let me rephrase that my certainty of how effective this can be for providing solid business leads. I was around 19 working for the Yellow Pages and even then this concept was around, “use a mixture of directional and creative advertising” they would tell me to say!
In 2018, this is still effective, it is only the platforms that have changed. The Yellow Pages is now SEO and Google & Bing Ads for when people are looking for your business and Facebook and other platforms have all but replaced the radio, television and the likes for creative advertising where you aim to pro-actively engage your audience.
Google SEO Site Penalties
At any time Google can penalise your site, any recovery work is all down to what scale the penalty is on, identifying why it’s happened, and then getting to work on resolving it. Wither it’s backlinks you need to disavow, copied content or any other punishment for using a huge list of various tricks of the SEO trade. Our design and SEO work only really flirts with keywords stuffing in terms of risk, however, we keep an eye on the % of keywords in the word count, with penalties for keywords stuffing being really easy to recover by simply changing your content! This is great, life is stressful enough, managing nearly 40 websites, ongoing SEO, managing Google Ads & social media in-house and dealing with customers takes up a large percentage of our time. Thankfully living life in constant fear of Google penalties is not something we spend too much time concerning ourselves with.
I see a lot of “fear of loss” and other methods used when proposing SEO, I don’t like to talk about Google penalties too much as I am not an expert in the area and will only trip myself up. I do however live in the real world and Google penalties can and will happen. Even though our SEO methods are low risk, if a penalty occurred that we could not fix on our own we would likely outsource to a Google penalty SEO specialist.
The SEO industry is not all about coming first on Google, there are various types of SEO including reputation and PR which involves removing bad press about your business online, also known as “negative SEO”. Then there are people who specialise in Google penalties and blog about this on a regular basis, who would know better than them?
That’s why the SEO industry really excites us, every SEO consultant is a specialist in their chosen area, not just the overall subject of SEO, except some really gifted individuals and large companies who have a wealth of experience, and who command a high fee and rightfully so.
Clyde Coast Design focus on what we are good at, local SEO and we use mainly low-risk techniques, one of the best and more basic tools we use is SERPLABS (now SERPROBOT) this is the best place to watch our client’s (SERP’s) search engine results page ensuring we can quickly monitor progress or any dips in performance.
Local citations & Google “Map Pack” results in Scotland
Having your business cited accurately on business directories, geographical and industry-specific websites with completed optimised profiles with links to your website and your contact information will improve your local SEO. Business citations are an important part of local SEO, lots of the higher domain authority sites like Yell, Yelp, Free Index and 192.com can also rank on some local searches and provide a little more exposure. Identifying the sites that rank well on page 1 in your industry and geographical area is important as we can then use different content on these platforms and effectively use both the traffic from the websites as well as the improved rankings they provide for your own website on page 1 of Google in your local area.
Wither they provide traffic or not citations are a basic fundamental for any website, Clyde Coast Design includes local citations as part of our web design and local SEO packages. We will list your business on various websites including industry/niche specific sites, geographical related sites, and sites that perform well on the search engines.
Things to consider when hiring a Glasgow, Edinburgh or Scottish SEO Company
Like most competent Digital Marketing companies we know, we warn of people who promise page 1 of Google who can’t show you some proof of doing so in competitive industries, we know and can prove that we can rank local sites in Scotland regardless of the business niche it’s that simple.
When you are approached by SEO companies, first of all, ask for their portfolio and we also suggest you consider the balance between some agencies that have extreme preparation and planning times and an SEO company like ourselves who roll up our sleeves and get to work. We begin writing new content and quality building links immediately after we have agreed on a plan with our clients.
To be more specific about what to look out for when considering hiring an SEO / Digital Marketing Company, the term “don’t trust page 1 promises” is 100% accurate mainly due to some of the people offering the promises. Clearly, some companies like ourselves can provide page 1 results, I’d lean more towards companies who don’t set realistic timescales of when they hope to achieve page 1, any SEO company offering results in a short space of time in competitive industries I suggest you run!
Our customers tell us about some of the annoying sales calls they get, and although I make them myself at least I look my clients in the eye and have my own companies reputation to consider before making any wild promises!
“Accountants Glasgow” is a perfect example of an extremely difficult local SEO term, any competent SEO consultant or company would agree with this. This type of keyword should 100% have detailed discussions and a 6-9 months plan for achieving it. It’s all about being able to identify the difficulty of the industry, including how competitive it is, the age of the domains on page 1 and other factors.
Please remember, it’s local search engine optimisation in your chosen industry, we are not looking to reinvent the wheel nor dare I say offer anything superior to the amazing service you can get amongst some of the fantastic SEO agencies in Glasgow & Scotland.
Online reviews; Effects on local SEO & Google my business (the map pack)
We are big on reviews, they help improve your visibility locally both in the natural results and on your Google my business profile (also known as the map pack). We recommend that you spread your reviews between trusted sources such as Google my business, Facebook, Yell, Trust Pilot, Trip Advisor and other niche specific websites and directories. If you are a new business or yet to launch there are other quick wins we can consult on. There is the option to focus on keywords as part of your business name, domain name and your Google my business profile. It could be considered moderately controversial we would only advise such a practice in certain circumstances (some really successful examples available) after assessing any risk and discussing with our clients in detail.
There have been changes in 2018 to Google my business that allow you to add a business description, services, make posts showing your latest offers and news, it has yet to be seen the effect these changes have on appearing in the map pack. We leave nothing to chance, and you better believe your competitors and the SEO company or consultant they have hired will be making the most of these new features!
Some of our customers in smaller towns or cities in Scotland have left us reviews early and that’s fine, however, our SEO process and more clinically our SEO results in difficult industries are what a review Clyde Coast Design should be judged!
Social Media Signals & Social Media Traffic
We are not a social media agency, we set up social media with fully optimised profiles that are rich in information and will manage your social media on a small scale.
We don’t have the time or knowledge to properly consult on social media and there are experts out there who can use tools and bots on the likes of Facebook & LinkedIn, this includes the likes of content scrapers and other handy tools. Creating engaging posts and boosting them to target audiences which, to be honest, most teenagers can likely do these days. Ask yourself, what does the term “social media expert” even mean?
Social signals, traffic & followers help your websites perform on the search engines this is the main thing we concern ourselves with for now. We are perhaps underselling ourselves a little as we have had some amazing wins from social media but we consider this to be part of an overall digital marketing strategy rather than a specific social media one.
On-going Local SEO Services in Glasgow & across Scotland
After we achieve results in local geographical locations we can move towards some other more advanced types of SEO work.
For example, we can focus on ‘end of transaction terms’ with higher conversions that include cost(s), price(s), quote(s) Web Design Edinburgh Prices, Glasgow, Ayrshire, Scotland. Some people might suggest they are still price shopping, however, considering costs is enough to suggest they have taken other stages of the buying process into consideration… We have only recently created this page and it’s ranking first on page 1, time will tell if it’s a vanity spot or something that will produce new customers. The traffic is reasonable, the person searching (other than competitors) is likely ready to spend and it’s an auto-fill term on Google which will further increase traffic especially from a mobile phone.
The end goal is to rank your business in as many key Google positions that people in Scotland search for and not just some ‘vanity search terms’ to show your mates! Profitable, high impact positions on Google are the objective otherwise what’s the point?
We wouldn’t class ourselves as SEO experts yet! However, we can confidently say we have a method for local SEO that’s effective in delivering sales and new customers.